What Is SEO / Search Engine Optimization

What Is SEO / Search Engine Optimization?

New to SEO? Need to improve up your knowledge? The Beginner’s Guide to SEO and provides complete information about  professional quality Search Engine Optimization or SEO.

 Search engine optimization (SEO) is the procedure to improve the visibility of a website or a web page in a web search engine’s natural, organic, or earned results.

SEO encompasses both the technical and creative elements required to advance page or website rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about developing search engine-friendly websites but about making your site better for people too.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.


Top 10 Search Engines

  1. Google
  2. Bing
  3. Yahoo
  4. Ask.com
  5. AOL.com
  6. Baidu
  7. Wolframalpha
  8. DuckDuckGo
  9. Internet Archive
  10. ChaCha.com

SEO for Personal Website/Channel/Blog and  SEO for Business

  • Website SEO Audit

    • In simple words, SEO Audits is to forensically examine your site to find out good and not goods in your website. Also explore the challenges and opportunities for your business/personal Website, Blog, Page or Channel. Assess your website’s search engine friendliness and visibility with an SEO Audit.Performing a search engine optimization audit (SEO Audit) of your website is significant for many reasons. An SEO audit reveals methods for you to improve your SEO campaign. The ultimate goal is to identify weak points in your website that are hurting your performance. SEO audit will give you a list of actionable items that you should need to be fixed. Once you fixed the actionable you should see improvements in your SEO performance.The process of SEO Audits starts with a diversified analysis move towards a thorough evaluation and finally prioritized SEO Efforts.  SEO Audits contain both an internal analysis and external analysis.

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  • SEO Packages

  • SEO Services
  • SEO Tools & Software
  • SEO News & Advice
  • SEO Companies


Learn SEO

  • Guide To SEO
  • SEO Books
  • SEO Library
  • SEO Learning Center
  • SEO Tutorial for Beginners


Researcher Paper on SEO

  • Conference Publications
  • Journals & Magazines
  • Early Access Articles



Content Management System (CMS)

A content management system (CMS) is a computer application that helps in creation and modification of digital content. It is normally used to support multiple users working in a collaborative environment.

CMS features vary broadly. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval. By their nature, content management systems support the separation of content and presentation.

A web content management system (WCM or WCMS) is a CMS designed to support the management of the content of Web pages. Most popular CMSs are also WCMSs. Web content includes text and embedded graphics, photos, video, audio, maps, and program code (e.g., for applications) that displays content or interacts with the user.

Content Management System (CMS) typically has two major components:

  • A content management application (CMA) is the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster.
  • A content delivery application (CDA) compiles that information and updates the website.

Digital asset management systems are another type of CMS. They manage things such as documents, movies, pictures, phone numbers, and scientific data. CMSs can also be used for storing, controlling, revising, and publishing documentation.


Some Top Content Management System are;

Drupal, Joomla, Textpattern, MODX, SilverStripe, SharePoint, concrete5, October, django CMS, TYPO3, CMS Made , Magento,Refinery CMS ,Magnolia, Radiant, Alfresco, Pimcore, DotNetNuke, OpenCms, Liferay, Plone, Pulse CMS, Orchard , Kentico CMS, Ametys CMS, Novius OS, Umbraco, Contao, Tiki Wiki CMS , eZ Publish, Mambo, wagtail, Mezzanine, SPIP, b2evolution, XOOPS, PHP-Nuke, Jahia, WebGUI, Alchemy CMS, Typo, CMSimple, DotCMS, BetterCMS, BrowserCMS, Wolf CMS, Apache , PrestaShop, Jamroom, eZ Platform, wordpress


Content management systems will often contain the following features:

  1. SEO-friendly URLs
  2. Integrated and online help
  3. Modularity and extensibility
  4. User and group functionality
  5. Templating support for changing designs
  6. Install and upgrade wizards
  7. Integrated audit logs
  8. Compliance with various accessibility frameworks and standards, such as WAI-ARIA


  1. Reduced need to code from scratch
  2. The ability to create a unified look and feel
  3. Version control
  4. Edit permission management


  • Limited or no ability to create functionality not envisioned in the CMS (e.g., layouts, web apps, etc.)
  • Increased need for special expertise and training for content authors



Dynamic Website

 A dynamic web site is opposite static web site, here web pages not fixed as static web site, changes will be done according to clients by own ends. Dynamic websites will make the most of your website and either use it as a tool or create a professional, attention-grabbing experience for your visitors.

A dynamic site is one that is written using a server-side scripting language such as PHP, ASP, JSP, or Coldfusion. In such a site the content is called in by the scripting language from other files or from a database depending on actions taken by the user.

A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts. In server-side scripting, parameters determine how the assembly of every new web page proceeds, including the setting up of more client-side processing.

A client-side dynamic web page processes the web page using HTML scripting running in the browser as it loads. JavaScript and other scripting languages determine the way the HTML in the received page is parsed into the Document Object Model, or DOM, that represents the loaded web page. The same client-side techniques can then dynamically update or change the DOM in the same way.


Basic concepts

Classical hypertext navigation, with HTML or XHTML alone, provides “static” content, meaning that the user requests a web page and simply views the page and the information on that page.

However, a web page can also provide a “live”, “dynamic”, or “interactive” user experience. Content (text, images, form fields, etc.) on a web page can change, in response to different contexts or conditions.

There are two ways to create this kind of effect:

Using client-side scripting to change interface behaviors within a specific web page, in response to mouse or keyboard actions or at specified timing events. In this case the dynamic behavior occurs within the presentation.

Using server-side scripting to change the supplied page source between pages, adjusting the sequence or reload of the web pages or web content supplied to the browser. Server responses may be determined by such conditions as data in a posted HTML form, parameters in the URL, the type of browser being used, the passage of time, or a database or server state.

Web pages that use client-side scripting must use presentation technology broadly called rich interfaced pages. Client-side scripting languages like JavaScript or ActionScript, used for Dynamic HTML (DHTML) and Flash technologies respectively, are frequently used to orchestrate media types (sound, animations, changing text, etc.) of the presentation. The scripting also allows use of remote scripting, a technique by which the DHTML page requests additional information from a server, using a hidden Frame, XMLHttpRequests, or a web service.


Web pages that use server-side scripting are often created with the help of server-side languages such as PHP, Perl, ASP, ASP.NET, JSP, ColdFusion and other languages. These server-side languages typically use the Common Gateway Interface (CGI) to produce dynamic web pages. These kinds of pages can also use, on the client-side, the first kind (DHTML, etc.).




The client-side content is generated on the client’s computer. The web browser retrieves a page from the server, then processes the code embedded in the page (typically written in JavaScript) and displays the retrieved page’s content to the user.


The innerHTML property (or write command) can illustrate the client-side dynamic page generation: two distinct pages, A and B, can be regenerated (by an “event response dynamic”) as document.innerHTML = A and document.innerHTML = B; or “on load dynamic” by document.write(A) and document.write(B).

Combination technologies

All of the client and server components that collectively build a dynamic web page are called a web application. Web applications manage user interactions, state, security, and performance.

Ajax uses a combination of both client-side scripting and server-side requests. It is a web application development technique for dynamically interchanging content, and it sends requests to the server for data in order to do so. The server returns the requested data which is then processed by a client-side script. This technique can reduce server load time because the client does not request the entire webpage to be regenerated by the server’s language parser; only the content that will change is transmitted. Google Maps is an example of a web application that uses Ajax techniques.

A web client, such as a web browser, can act as its own server, accessing data from many different servers, such as Gopher, FTP, NNTP (Usenet) and HTTP, to build a page. HTTP supports uploading documents from the client back to the server. There are several HTTP methods for doing this.


Easy To Update: The biggest advantage of a dynamic website is that it can be easily updated as per the needs of the business owner. No expert knowledge is needed in changing the dynamic website and any a single change in the template file would bring the design change in all the pages with that particular file.


Interactive: Dynamic websites interact with the users and changes according to their behavior.


Quick To Responsiveness: A dynamic website can be quickly updated to become responsive to various screen sizes that was impossible with a static one.


Smooth Navigation: A dynamic website offers a smoother navigation and lets the user jump from one page to the other without any problem.




Higher Cost: Dynamic websites can cost big bucks in their development and even the hosting cost is high. However, once developed they would not cost additional money for any updates or changes.


Slow Processing: Having a number of functions to perform with complex technology, the dynamic websites becomes slower to process and load.

After going through the advantages and disadvantages of both dynamic and static website, a conclusion that can be formed is that a dynamic website, although costing high, is a better approach for website development. It is a one-time investment and can be beneficial for scaling any business online.


These are few advantages and disadvantages of both dynamic and static website. The utility and resourcefulness of both types of websites depend on specific needs and purposes. Where few people prefer the simplicity and ease of static websites, few other are fascinated with the rich-functionality and intuitiveness of dynamic websites. Both have their own advantages and limitations.

Static Website

A static website is the simplest kind of website you can build.A static website contains Web pages with fixed content. Each page is coded in HTML and displays the same information to every visitor. A static site is one that   written in HTML and CSS only, with no scripting. The only form of interactivity on a static website is hyperlinks. Static sites are the most basic type of website and are the easiest to create. Since static Web pages contain fixed code, the content of each page does not change unless it is manually updated by the webmaster. This works well for small websites, but it can make large sites with hundreds or thousands of pages difficult to maintain. Static sites that contain a lot of pages are often designed using templates.

If you intend your website to be a small one (3 pages or less), then a static website might be the easiest way to go.  Static websites are easier to make than dynamic websites, because they require less coding and technical knowledge. However, fully static websites are very uncommon these days, since there is so much that scripting can do.

Advantages of Static Websites

  • Flexibility is the main advantage of a static site
  • Provide improved security over dynamic websites
  • Improved performance for end users compared to dynamic websites
  • Less or no dependencies on systems such as databases or other application servers
  • Every page can be different if desired to match the layout to different content
  • According to client special effects can be added to in a unique way on different pages.

Disadvantages of Static Websites

Dynamic functionality has to be added separately

The main problem with any static site appears when you wish to update the content. Unless you are conversant with HTML and the design methods used in the site then you have to go back to the designer to have any content changes made. This may be perfectly ok when a new page is required which needs design input, but if all you want to do is change some text then it can be a nuisance for both client and designer.

The second main problem is scalability. If you wish to sell products on your site and you have a lot of them then you may have to construct individual pages for each one, which can take considerable time, effort and cost.

Costs – there are ongoing costs for updating the content.

Goodwill Messages on Pakistan’s 70th Independence Anniversary

Lets work for our country’s growth and development to realize the dream of our founding fathers for a modern and prosperous Pakistan.

Pakistan has a bright economic future powered by its hard working people and a resilient democracy. We should remember today the sacrifices of our people to  safeguard our identity and our way of life.

Muhammad Nawaz Sharif
Prime Minister of Pakistan

I would like to send my very best wishes to everyone in New York celebrating Pakistan’s Independence Day. Since independence in 1947, the people of Pakistan have worked to build a state based on the democratic ideals of the country’s founders and have played an important role within the United Nations.

I will be visiting the US very soon, including New York, and I look forward to meeting as many of you as possible while I am there.

Sadiq Khan
Mayor of London

Let’s not just celebrate Pakistan’s Independence Day but work together to make our nation stronger and better through education, development and women’s empowerment. With the help of the Pakistani-American business community, we can make Pakistan’s future bright.

Malala Yousafzai

The vision behind Pakistan’s independence was “Freedom for all” . We must realize that freedom is a responsibility and fight to ensure that we maintain that vision.

Sharmeen Obiad Chinoy


Contact Person: Mian Javaid Rashid
Designation: Chief Executive
Address: G-6,Queen’s Center 33-Queens Road
City: Lahore
Phone: 7576813, 7576812
Mobile: N/A
Email: acr0786@wolnetpk
Website: N/A
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