What Is SEO / Search Engine Optimization?
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Search engine optimization (SEO) is the procedure to improve the visibility of a website or a web page in a web search engine’s natural, organic, or earned results.
SEO encompasses both the technical and creative elements required to advance page or website rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about developing search engine-friendly websites but about making your site better for people too.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
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